The fashion sense of our world is quickly enveloping around a new “genre” of dressing: streetwear. The official Reddit community of streetwear has over 530,000 readers; while mostly teenagers and young adults are starting to adopt this new style, older people who wish to spice up their wardrobes can browse the subreddit and still look quite awesome.
Ever since trying on my friend’s thicc black Ronin Division hoodie, I’ve done research to find out more about this brand and why their name isn’t as big as the legendary retailers such as Supreme or BAPE.
The origin of this brand stems from two members of the Hypebeast forums, Yoon and Jarvis. Each year, they posted an official discussion thread with a lookbook of their pieces they planned on releasing. They communicated directly with members of the forum even as more and more people started following their startup. Several members of the forum found it efficient and appealing for a brand to communicate with their customers. This method also allowed them to cultivate what designs they wanted to release.
what do you guys want to see from us this year?
From their inception several years ago (2012), they’ve taken feedback from various online forums. While their infamous shirts were originally printed on shoddy blanks, their outerwear quickly became renowned for their insanely good quality. The thick fabric is likely one of the softest and highest quality materials you’ve ever felt. Ronin employs cut & sew for their hoodies, a method of buying fabric and embroidering/sewing it together themselves before releasing. Other brands fail to match their quality due to this method.
Much criticism came from their failure to take risks with their clothing early on. However, they used minimal and essential designs to establish themselves in the streetwear community over their first few years. Their most recent drop, Fall/Winter 2017, came extremely late this season (falling on 2/2/2018). Despite the lateness, the pieces’ reception was excellent; like their other drops, sought-after items sold out in mere seconds. For a lesser-known brand, their stocks of items are sold quite quickly to a core part of the streetwear community.
Besides the quality, Ronin has sublime customer service. They contact you via email after you submit a message through their website. Back in 2015, an unknown member of the streetwear community took to the forums to say, “I would just like to give a HUGE shout out to Ronin Division. Completely outstanding customer service!” You can read about their experience here.
Another Reddit user, mohammadaali, recounted his experience meeting one of the creators of the brand:
This man listened to drunk college kids talk about their aspirations, feelings, & other random nonsense for too damn long & believe me I know those guys, we’re close friends and I don’t even think they have interesting enough stories to listen to for hours, but he was so into it. He was all about listening to what they wanted to do and spreading the culture.
In the end, I perceived Ronin Division as an excellent brand that has an immense amount of potential. I recommend you look forward to the next drop and pick up a comfortable hoodie! Their website is www.ronindivision.com.